How to Write Words That Sell | Copywriting 101
Affiliate marketing is a way to promote products for commission. It involves three main parties: the merchant, the affiliate, and the consumer. Some affiliates work directly with the merchant, while others are affiliated with an affiliate network. The latter acts as the intermediary between the merchant and the affiliate, handling payment and product delivery.
How to Write Words That Sell | Copywriting 101
The seller pays the affiliate a commission on each sale. The affiliate can be an individual or a company. He or she promotes the seller’s products or services by creating and distributing compelling content. The product is then sold to the audience through the affiliate’s link. Typically, affiliates target a specific niche, so that they can create a personal brand.
How to Write Words That Sell | Copywriting 101
Aside from affiliate programs, retailers may choose to offer special coupons and discount codes to attract customers to their website. As long as they know their audience is interested in a particular product or service, affiliate marketing can be very profitable. However, it is important to develop a rapport with the audience to ensure your success.
In a typical affiliate marketing campaign, the seller pays the affiliate site to promote the product for them. This way, the seller does not need to actively promote the products or services. They may also be the advertiser or profit from revenue sharing associated with affiliate marketing. The seller may be an ecommerce merchant, dropshipping company, or SaaS provider.
